SYNCITY AI
Strategic Navigation for Business
The sat nav for your business.
Most businesses have a strategy. The problem is that the world doesn't stand still once the strategy has been written.
Syncity AI continuously looks for the changes, risks and opportunities that matter to where a business is trying to go. It helps leaders understand what matters, why it matters and whether they should change course.
You choose the destination. Syncity AI keeps checking the route.
Currently exploring a c.£100k angel round.
Businesses are navigating with an old map.
You wouldn't drive somewhere new without checking a map. And you wouldn't check the traffic six months ago and assume the route was still clear today.
Yet that's effectively how many businesses operate. They set goals, agree a strategy and get busy delivering it. Meanwhile competitors move, technology changes, customer behaviour shifts, new partnerships become possible and opportunities appear that nobody was looking for.
There isn't a shortage of information. There is already more information available than any business leader could possibly consume.
The problem is knowing what has changed, what matters and whether you should do something about it. That's the gap between Strategy and Strategic Navigation.
AI can answer almost any question.
The bigger opportunity is knowing which questions need asking.
Generative AI has made access to intelligence extraordinarily cheap.
ChatGPT, Claude and other AI tools can research, analyse, write and reason at a level that would have required considerable time, expertise and cost only a few years ago.
But they are predominantly reactive. Someone still has to know what to ask.
A founder running a business cannot continuously monitor every competitor, market, technology, partnership, customer trend, regulatory change and commercial opportunity that could affect their plans.
AI can.
That changes the economics of strategic support. Capabilities that previously required analysts, consultants or internal strategy teams can increasingly be made available continuously to millions of smaller businesses.
AI is making intelligence abundant. The remaining advantage is knowing what deserves attention and having the judgement to act on it.
Syncity AI looks before you ask.
Syncity AI connects where a business wants to go with what is happening around it.
Its AI Scouts continuously search for opportunities, risks and changes that are relevant to that specific business and its goals.
What they find is assessed and prioritised, giving leaders the context they need to decide what deserves their attention.
SCOUT → NAVIGATE → DECIDE
Scout. Syncity AI continuously looks for the things the business should know about.
Navigate. It works out why they matter, what they could be worth and how they relate to where the business is trying to go.
Decide. The human decides whether to act, ignore it or change course.
Syncity AI doesn't replace judgement. It gives judgement better information to work with.
The technology is new. The problem isn't.
I'm Richard Godfrey, founder of Syncity AI.
My career has sat at the intersection of digital transformation, strategy and leadership. I've led major digital programmes, advised organisations on redesigning services and operating models, worked with business leaders and written about leadership and organisational performance.
Again and again, I've seen organisations invest enormous amounts of time creating strategies, plans and transformation programmes, then become consumed by delivering them.
Much less attention is given to continuously asking whether the world has changed around them. That is the problem that led me to build Syncity AI.
Strategy tells you where you want to go. I believe businesses now need technology that helps them navigate what happens next.
I'm currently building Syncity AI as a sole founder, supported by external technical development capability. The next stage is about proving the commercial model and building the technical and commercial capability required to scale it.
We're too early to claim repeatability.
But we're seeing evidence that the model can find things businesses didn't already know.
In one early example, a solar business received more than 65 potential opportunities on its first Syncity AI scout run and accepted around 15–20 for further consideration.
In a separate enterprise trial, a Syncity AI Scout identified a potential strategic partner that the business did not know existed. The client considered that single opportunity valuable enough to justify the annual cost of the platform many times over. Another found api’s they didn’t know existed to enhance their product and provide their customers a better service.
These are individual examples. They are not claims of repeatable performance across a large customer base.
But they provide early evidence for the underlying hypothesis:
Proactive AI can surface commercially interesting things that businesses were not already looking for.
Our early users are helping us understand what they accept, what they dismiss, what causes them to act and where human judgement remains essential.
We are shaping the product around how businesses actually behave, rather than how we assume they will use AI.
A large market. We only need a small part of it.
There are approximately 42 million SMEs across the UK and US.
We don't need to dominate that market to build a significant business.
0.1% = approximately 42,000 businesses.
At an average of approximately £50 per business per month, that represents:
~£25M ARR
That's one business in every thousand.
The important question isn't whether the market is big enough. It's how we reach it.
There are plenty of ways to get business advice.
None quite does this job.
Search engines help businesses find information.
Generative AI helps people answer questions, analyse information and complete tasks, but predominantly waits for someone to ask.
Strategy and planning software helps businesses capture goals, plans and performance, but is primarily focused on what the business already knows.
Coaches and consultants bring context, experience, challenge and human judgement, but human attention is expensive and intermittent.
Syncity AI performs a different job.
It continuously connects where the business wants to go with what is changing around it, then surfaces what deserves human attention.
And rather than trying to replace coaches and advisers, our emerging model turns them into part of the distribution opportunity.
We don't intend to acquire 42,000 businesses one at a time.
Coaches, consultants, advisers, accountants and other professional services businesses already have trusted relationships with the companies we want to reach.
Syncity AI allows those partners to give every client their own Strategic Navigation capability.
Partners pay for access to the Syncity AI platform and for the businesses they support. As their portfolio grows, the number of underlying Syncity AI subscriptions grows with it.
They can use the Syncity AI brand or make Strategic Navigation part of their own proposition through white-labelling.
One Partner → Many Businesses
Instead of relying entirely on individual SaaS subscriptions, we can build distribution through organisations that already have the relationships we need.
What the model could look like
If an established partner eventually deployed Syncity AI across an average of 25 businesses:
100 partners could represent 2,500 businesses and approximately £1.5m ARR at an average of £50 per business per month.
500 partners could represent 12,500 businesses and approximately £7.5m ARR.
1,000 partners could represent 25,000 businesses and approximately £15m ARR.
These are not forecasts. They illustrate the leverage in the distribution model we are now setting out to prove.
One relationship has the potential to create many recurring business subscriptions.
Deliberately small. Deliberately early.
We've kept Syncity AI to a small group of early users while we learn how businesses actually use Strategic Navigation and continue shaping the product around real behaviour.
8–10 early users
Syncity AI is being used by real businesses in live environments rather than operating as a closed prototype.
Paying customers
We've established that businesses will pay for the product, albeit currently at early-adopter pricing.
Partner-led distribution is emerging
Our initial direct-to-founder approach has helped us test the product and proposition.
What we're now exploring is whether partner-led distribution can turn one relationship into dozens of underlying businesses.
White-label capability
Partners can make Strategic Navigation part of their own proposition rather than simply referring clients to another piece of software.
We're early enough to change quickly, but far enough in to have learnt where the bigger opportunity may lie.
From early product to repeatable distribution.
We have a live product, early paying users and initial evidence that proactive AI can surface things businesses did not already know.
The next stage is not about chasing user numbers.
It is about proving the commercial engine.
Now: Continue learning from early users while developing the product around the partner model.
Next: Recruit and onboard a meaningful cohort of partners and demonstrate that they can successfully introduce Syncity AI across multiple client businesses.
Then: Establish repeatable partner economics, strengthen the platform and use that evidence to support the next stage of funding and international growth.
The destination: Build Strategic Navigation into a capability used by businesses at scale.
Strategic Navigation can become a layer between the business and AI.
Today, Syncity AI understands a business's destination, goals, performance, opportunities and decisions. It uses that context to continuously look for what matters.
Over time, that context can become valuable beyond the Syncity AI interface itself.
Businesses will increasingly use ChatGPT, Claude and other AI systems to help them think, analyse and make decisions.
But those systems still need to understand the business they are working for.
Where are we going?
What matters right now?
What have we already decided?
What has changed?
What opportunities are we considering?
Our ambition is for Syncity AI to become that Strategic Navigation layer.
Not simply another place businesses have to go to use AI.
The context that helps AI understand where the business is going and what matters now.
£100k to prove the next hypothesis.
We've built the product, put it into the hands of real businesses and uncovered what we believe could be a significantly more scalable distribution model.
We are exploring a c.£100k angel round to answer one important question:
Can Syncity AI repeatedly turn one partner relationship into multiple active, paying businesses?
~50% - Product & Platform
We would accelerate the technical development required for partner-led scale, including partner provisioning, white-label capability, onboarding workflows and the platform infrastructure needed to support multiple client portfolios.
~40% - Partner Go-to-Market
We would recruit, onboard and work closely with the first meaningful cohort of advisory partners, testing the proposition, sales process, enablement and client activation model.
~10% - US Validation & Contingency
We would begin testing the proposition with potential US partners and businesses, without pretending that this round funds a full US launch.
The next 12 months
The objective is to demonstrate that we can repeatedly recruit partners, onboard their clients and turn those relationships into recurring revenue.
Success isn't simply more users.
It's evidence of a repeatable distribution engine.
If we can demonstrate that, the economics of scaling Syncity AI change significantly.
We aren't trying to build another AI business tool.
We're building the Strategic Navigation layer for business.
Millions of businesses know where they would like to go.
The world around them will keep changing.
We want Syncity AI to help them navigate what happens next.
Interested in where this could go?
Let's talk.